Kent Weed


Kent Weed
Creator & Executive Producer

Mind Valley Certified Trainer / Waterkeeper Alliance Board Member / Enviornmental Activist

Kent is the creator and executive producer of the multiple Emmy nominated hit series, “AMERICAN NINJA WARRIOR.”  He founded reality television powerhouse A. Smith & Co. Productions with Arthur Smith in 2000. Over his 3-decade spanning career, he has produced over 120 shows for 45 different networks.  He was an executive producer on all of the company’s projects, including the Emmy® and People's Choice Award-nominated hit shows Hell's Kitchen, Kitchen Nightmares, American Ninja Warrior, I Survived a Japanese Game Show,  The World According to Paris, Unsung, American Ninja Warrior, American Gangster, Pros Vs. Joes, UFC Countdown, The Swan, and Trading Spaces. In addition to his duties as President and Executive producer, Weed also Directed many of the company’s projects. He’s received two Directors Guild of America nominations; one for Spartan – Ultimate Team Challenge in 2017 and the other for I Survived a Japanese Game Show in 2009. In 2009 he also won the international Rose d’Or award for Best Reality. Known by his peers as an “Uber director,” Weed is one of the most sought-after directors in the television industry – wielding his unique vision as a director and savvy as a producer to create some of the most successful reality formats in television history. 

In 2011, after building a hugely successful company with his partner, they sold the company for 100 million dollars.  Kent continued to produce, direct and run the company serving as President for the next 6 years while studying mindfulness, meditation, Qi Gong, and overall health & wellness.  

In 2017, Weed stepped down as President to pursue his passion of sharing his knowledge and gifts with others.  He a Mindvalley Master Certified Trainer and coach, as well as a speaker on Overcoming Obstacles in your life to achieve your goals.  As a leader serving the Los Angeles chapter of Mindvalley, he brings transformational education to the world to support Mindvalley’s mission of building a global school for humanity.  Kent is also an environmental activist, serving on the board of Waterkeeper Alliance; known as the largest non-profit dedicated to clean water started by Robert Kennedy Jr.  Last year he implemented a zero plastic water bottle policy on the sets of Hells Kitchen and American Ninja Warrior, providing nearly 3000 reusable water bottles for the crews.  His goal is to remove all single use plastic bottles from TV and Movie sets by the end of 2021.

Kent has been married to his beautiful wife, Alexandra Rojas Weed for 12 years, and is the very proud father to 3 truly unique and amazing kids - Christian (20), Sofia (10), and Sebastian (7).  He is very health conscious and physically fit.  When not working, Kent loves to go surfing at the beach, spend time with his family, and taking exotic vacations seeing the world while learning about other cultures.  He is also a member of the Dream foundation, which grants terminally ill patients with last wishes. His goals are to be a compassionate father, husband, friend and coach each and every day. He strives to share his methods with others on how to overcome obstacles through love in order to discover prosperity and find your purpose in life.